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7 great business lessons from the Super Bowl (Part 1)

The Super Bowl is really the biggest and most spectacular event of the year when it comes to marketing, advertising and creativity. And whether you know the rules of football or not, you can still learn many useful business lessons from this event.

1. All rewards belong to the winner

The losing team will leave quietly, while the winners will receive applause, welcome fireworks and champagne glasses to celebrate in the dressing room. Super Bowl is a game “winner gets all, lose gets nothing”, and so does the business world. The leading suppliers have a good reputation and hold a majority share of the company, while the rest have to compete for the remaining. If you get the number one position, you will have the right to choose customers. The number one position is worth your fight to get it because what you get is great.

2. Create a festival

The Super Bowl is more than just a football competition taking place within a few hours. It is a festival that the United States celebrates with sports, food, drinks, music … And you, too, can create an annual event to show the spirit of the company or the community. One of my favorite examples is Small Business Saturday – in the frenetic atmosphere of the holiday shopping season, this event is a strong reminder of small businesses locally. You also have the same opportunities if you search for them. For example, if you own a sporting store, sponsor events organized for families who attend a small local tournament. Create festival or event where people can collaborate with your business.

3. Attract all audiences

Football itself is only part of the appeal of the Super Bowl. Everyone waited for the show to show during the break and even to watch the commercials. The lesson here is to focus on the core market and expand offers to attract new customers. Sports fans will be watching the show, music fans will be watching the mid-hour show, and everyone can watch millions of dollars worth of commercials.

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Fun facts about Super Bowl

Super Bowl is the National Football League (NFL – National Football League) championship, the leading association of American professional rugby, since 1967. For most of the year Over time, Super Bowl is the most watched program in American television broadcasts. The final day of the Super Bowl is not only one of the biggest sporting events, but is now de facto as the US holiday, called Super Bowl Sunday. The Super Bowl Sunday is also the day that the United States has the second largest food consumption, after Thanksgiving Day.

The Super Bowl for the first time took place on January 15, 1967, as part of the NFL merger agreement and then the American Football League (AFL), which led to a unified agreement as the teams. The opponents of the two tournaments will compete in a tournament called AFL – NFL World Championship Game, during the transition period until the official merger. After the official merger of two tournaments in 1970, each tournament becomes a “conference”, and eventually the final will be a competition between the two champions of these two rounds. Lamar Hunt, a former owner of the Kansas City Chiefs team and a founding member of the AFL, named the Super Bowl after watching his son play with a “Super Ball” (a highly elastic plastic ball). of Wham-O). The Super Bowl uses Roman numerals to determine the final, not the year it was held. Super Bowl I was held in 1967 to determine the championship of the season in 1966, and most recently the Super Bowl XLIV, on February 7, 2010, to select the champion of the 2009 season.

The Pittsburgh Steelers team has won six Super Bowl times, while the Dallas Cowboys and San Francisco 49ers have won five times. Seventeen other teams have won at least one Super Bowl. Only four Super Bowl teams are Lions Detroit, Cleveland Browns, Jacksonville Jaguars, and Houston Texas.

Many famous singers and musicians participated in the play before and during the match.

Three of America’s four largest TV networks: CBS, Fox and NBC are rotated exclusively for Super Bowl television broadcasting each year. Due to high viewership (about 100 million people), the cost of TV commercials in Super Bowl is the most expensive in the year. Also because of the high cost of investing in Super Bowl ads, companies often invest to develop the most money for their ads. As a result, watching and discussing television commercials has also become an important aspect of the event.

Super Bowl

Interesting things about Super Bowl Halftime Show (Part 1)

Super Bowl HalfTime Show is known as a mid-break show in the American Super Cup Final. However, after 52 seasons, Super Bowl Halftime Show went far beyond the framework of the entertainment show, which became one of America’s most anticipated stages, the pride of leading artists when be a performer.

To learn about the surprises of the SuperBowl Halftime Show, let’s first learn about the Super Bowl tournament.

Super Bowl is the annual National League League (NFL – National Football League) annual championship match, the premier league of American football. from 1967 and is usually held on the first Sunday of February of the calendar, called Super Bowl Sunday (“Sunday Super Cup”).

In American culture, football is a king sport, so as soon as the Super Bowl was held, it became America’s most expensive television show. With an audience of hundreds of millions of people. Along with that, this is also the most expensive advertising attraction program in the US (there are pre-advertising tournaments that amounted to about 5 million for 30 seconds of broadcasting).

Eating Super Bowl, Super Bowl Halftime Show is known as a mid-break show in the American Super Cup Finals, which is not less attractive to the audience.

1991 – a milestone for the Super Bowl Halftime Show to become the most anticipated show of the year

Super Bowl midday music show The Halftime Show was part of the event since the first Super Bowl was held and aired in 1967. However, during the early Super Bowl Halftime Show, Super Bowl was held. At university stadiums throughout the United States, most performances will be performed by student bands, with typical names such as: Grambling (1967) and Up With People ( 1982).

 The Super Bowl venue is a university that also influences the pop music movement performed on the Halftime Show – a genre popular among young people in the United States and become the later Super Bowl tradition. From 1967 to 1990, Super Bowl Halftime Show programs are mostly “half-time”, with themes around the tournament and directly related to representative schools.

American Football Tournaments

Super Bowl – America’s important sporting event

In the United States, it’s not soccer but American Football is king of sport. Of which, we have to mention Super Bowl matches.

The Super Bowl, also known as the American Super Cup, is a competition between the NFL national championship team and the AFL champions. Every year, the Super Bowl is usually held on the first Sunday of February.

The National Football League (NFL) is known as the American football league which founded in 1920. It first called the American Professional Football Association (APFA) before renaming to National Football League since the 1922 season. the NFL agreed to join the American Football League (AFL) in 1966, and the first Super Bowl final was held at the end of that season. In the end, the two league matches were completed in 1970.

Not only does it mean a simple match, the Super Bowl still the most notable sporting event of the United States and has been exclusively broadcast by 3 of the 4 largest national TV channels every year. Many Super Bowl matches are the most watched TV event in the US with an average of 100 million views, of which the 2011 Super Bowl is the most watched live show in US television history, with 111 million watches.

With such a big attraction, Super Bowl also brings huge trade value. Only the largest advertising contracts were released in the middle of the game. For example, to get a rate of 30s ads on this year’s Super Bowl television show needs 5 million US dollars. Watching famous characters, discussing commercials and game shows along with Super Bowl is also an attractive spiritual dish for many audiences.

The annual break in the Super Bowl also features spectacular performances by top American entertainment stars, such as Michael Jackson, Bruce Springsteen, Katy Perry or Lady Gaga. And it is not wrong to say that Super Bowl matches are an important cultural sporting event, which has a significant impact on American life.