The American people have a saying: not all Americans watch music, but every American sees Super Bowl. The Super Bowl is celebrated as a national holiday in the United States. Therefore, the Super Bowl Halftime Show has become a prestigious stage for famous artists, even exceed the Grammy.
The National Football League (NFL) has revealed that LI’s Super Bowl Halftime Show, with Lady Gaga’s appearance, is “the most watched music event of all time and reached 150 million audiances watching through television.
In 1991, the landmark of Super Halftime Show became the most anticipated show of the year when the sponsors of big brands, typically Pepsi, participated. So Super Bowl Halftime Show is invested in a larger, more promotional – entertaining and more distinct musical color. The program continuously invited to the stage of big music stars such as Michael Jackson, Bruno Mars, Lady Gaga, Katy Perry, Justin Timberlake … The venue was also transferred to prestigious stadiums containing up to a hundred million people.
Also from the time when Super Bowl Halftime Show was raised to the music stage of famous singers, not only Pop but also music types like Rock and EDM were also expressed by artists. Musical personalities appear on the stage in turn to bring more messages about America (religion, race, other social problems) and the message of love to the King sport. This is also the reason why Super Bowl Halftime Show has become more and more attractive, especially with the era of technology development like today.
Super Bowl Halftime Show does not award and it does not recognize the achievements of the artists. But when you are invited to perform at the Super Bowl, all the United States people will know. Not to mention, the performance is combined with the designed stage and the explosive, high-tech convergence will mark the boldness of the American people. For example, Lady Gaga‘s performance at the 51th Super Bowl Halftime Show (2017). She began the opening of the stadium’s rooftop show with two songs “God Bless America” and “This Land is Your Land”.