It sounds unbelievable, but the National Football League (NFL) really was nothing before Pete Rozelle took power in 1960. Despite having been established for 40 years, at that time, the NFL was not. How much different from a game on campus with the support of the fans. Their 13 teams averaged only $ 2 million each.
The right to broadcast all matches sold at an unimpressive price is $ 4.65 million. Two secretaries and a temporary employee are all forces at the federation headquarters. Back then, baseball was still the most popular pastime in the United States.
Rozelle, a 33-year-old public relations commissioner, was the general manager of the Los Angeles Rams when he was appointed NFL’s sixth leader. He had a great plan right after he took over, and less than a decade later, he was able to accomplish most of his goals.
The first is the renegotiation of the contract with the federation’s national TV channel, which has contributed to bringing the match to more families as well as significantly increasing the federation’s income and reputation. He then planned to merge with the newly emerging American Football League to unite the competing professional teams in sports and at the same time create a coalition of 26 strong teams with players across the country.
He persuaded ABC to air the nation’s “match of the week” every Monday night, building a program that would later become one of the most popular recurring shows on television.
Of course things don’t always go smoothly for Rozelle and the federation. Prolonged strikes, loud contract disputes, serious injuries and favorite players in wheelchairs, non-athletic (even illegal) actions on and off the field bosses surreptitiously moving their headquarters to another city in the middle of the night are just a few of the countless risks affecting the impressive performance that the NFL has achieved over the next 40 years.
But no one could deny that the federation during this period had emerged as the dominant sports organization in the world. Or is it Pete Rozelle, who retired in 1989 and died in 1996, who redefined the concept of professional sports and brought the NFL into a gigantic business.